Too Good to Waste
Affordable supermarket chain, Lidl has announced last week to trial its own 'veg box' initiative that will sell five kilos of fresh produce for £1.50. A number of media outlets opted for the word ‘wonky’ vegetables instead of highlighting the importance of tackling food waste. If the trial rolls out, it could help save 10,000 tonnes of surplus produce a year. The latest data estimates that in the UK, 10 million tonnes of food is wasted from the time it leaves the farm to being consumed and 60% of this is avoidable. One small step for Lidl, one giant leap for the environment. Christian Härtnagel, chief executive Lidl UK, said: "Proportionately, we sell the most fruit and veg in the sector, but we know from our data that fresh produce is one of the biggest contributors to food waste in stores, so we're excited by the difference our ‘Too Good to Waste’ initiative will make. "Not only will it help customers consider items that they might have previously dismissed, it will also provide an opportunity for them to make further savings." Here are 3 ways how we at Veggie Option say waste Not!
1) By preferring zero waste restaurants like Silo: An attractive looking restaurant located around the Lanes in Brighton and close to the station as well. The most attractive thing about it must be the ethos behind the whole venture, recycling food, having zero waste and sourcing everything locally. Even the furniture is made from materials that would have been otherwise wasted. Respect.
2) By volunteering for Food Cycle UK: Food Cycle UK is a charity that combines surplus food, spare kitchen spaces and volunteers to create three-course meals for people at risk of food poverty and social isolation. We love how communities make sure no good food is wasted.
3) Buying from farmers directly: No packaging, no plastic and only the highest quality from our favorite suppliers like Chegworth Valley, Natoora and Oliveology.
